Formby Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

Using Your Information

Your personal information is utilized for these key purposes:

• Service Provision and Contract Fulfillment:
  • Handling your vehicle rental reservations and agreements is a priority. We verify your identity to confirm compliance with our rental standards. Our team oversees the collection and return of vehicles, ensuring a smooth experience. Additionally, we manage payment transactions, including deposits and any applicable fees.
• Customer Communication (Contractual Obligations and Interests):
  • We send booking confirmations, updates, and essential rental details. We respond to your questions and offer customer support. We inform you of any changes to our services or policies.
• Marketing Permissions in Formby:
  • We send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. Opting out is available at any time.
• Service Enhancement in Formby (Legitimate Interest):
  • Evaluating website interactions to refine user experience and functionality. Conducting research to improve our vehicle selection and service offerings.
• Compliance with Local Laws and Regulations:
  • Adhering to local laws and regulations, fulfilling tax obligations, preventing fraudulent activities, and safeguarding service integrity. Addressing conflicts and upholding our terms of service.

3. Data Sharing Practices

Sharing Your Information With

• Service Partners: Third-party companies assist us in providing our services, including payment processors, IT support, and maintenance services. These partners are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

4. Protecting Your Data

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. These measures encompass encryption, access controls, secure servers, and routine security assessments. However, it is important to recognize that no method of internet transmission or electronic storage can be entirely secure.

Data Storage Policies

We keep your personal information only for as long as needed to achieve the purposes for which it was collected. This includes compliance with legal, accounting, or reporting obligations. The length of time we retain data depends on the specific type of information and the context in which it was processed.

Your Privacy Rights

Your rights under UK data protection law in Formby:

• Accessing Your Information: Obtain a copy of your stored personal information.

For inquiries regarding your rights, please reach out to us below.

Cookies and Tracking Practices

Our website employs cookies and similar technologies to improve your browsing experience, analyze traffic patterns, and customize content. You have the option to adjust your cookie preferences directly in your browser settings to suit your needs.

Policy Changes

This Privacy Policy may be revised from time to time to align with our operational practices or legal obligations. Any updates will be posted on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about how your information is managed.

Contact Formby Team

For inquiries regarding this Privacy Policy or our data practices, please reach out to us: